Summer Sale Poster Design

This "Summer Sale" poster design was finished in 2021 while attending New York Institute of Art and Design. The requirements were to design a typographic poster ad using a split-complimentary color scheme, a blending mode and only one type family.

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For this design I chose to promote a summer sale ad for a fictional beach clothing store and imagined it placed in various locations near the store to help bring in customers.

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The typographic poster ad was created in Adobe Illustrator. The billboard mock-ups were created in Adobe Photoshop.