I finished these marketing campaign ads in 2021 as a student project while attending the New York Institute of Art and Design. The requirements included creating one Facebook ad, one Instagram ad and four display ads with photos that were selected from my own research for the campaign. Also, only one concept as the basis for all of the deliverables.

For this assignment, I chose to focus on World Wildlife and specifically endangered marine animals. The campaign focus is to bring awareness to adoption or donations to help them in their efforts to rescue marine animals and to learn more by visiting the main website. 


These are all fictional mock-ups and not an actual ad campaign. All of the ads were created in Adobe Photoshop.

Even though this is a fictional campaign, World Wildlife efforts to conserve nature are very real. A link to their website is included below for more information.

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