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© Copyright Roxy Benton Designs
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World Wildlife Marketing Campaign

These "World Wildlife" marketing campaign ads were completed in 2021 as a student project while attending the New York Institute of Art and Design. The requirements included creating one Facebook ad, one Instagram ad and four display ads with photos that were selected from my own research for the campaign. 

For this assignment, I chose to focus on the non-profit organization called World Wildlife; and specifically endangered marine animals they are helping. The campaign focuses on bringing awareness to adopting or donating to help them in their efforts to rescue marine animals and to learn more by visiting the main website. 

I sourced the individual photos and created the text and size formats for the various ads. 


These are all fictional mock-ups and not an actual ad campaign. All of the ads were created in Adobe Photoshop.

Even though this is a fictional campaign, World Wildlife efforts to conserve nature are very real. A link to their website is included below for more information.

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